It’s no secret that video has become an important tool to use in nearly any content marketing program.
At Crozer-Keystone Health System, we had an extensive video program that included nearly 300 videos on YouTube and Facebook. Most of the videos had been produced by a professional videographer, but there came times when we did not need the same level of quality, or a quick “run-and-gun” approach would work best.
Here are some social media videos I created for the health system:
Twiage and Emergency Care
When Crozer-Keystone Health System adopted the Twiage communications system for its emergency departments, we wanted to get the word out as quickly as possible. I grabbed my video camera and shot these two videos. They were edited and posted on YouTube, Facebook, and Twitter within three hours.
Kidney Transplant Center
The Kidney Transplant Center at Crozer-Keystone Health System wanted to educate consumers about kidney transplants. To create these videos, I identified the 24 most common questions asked about kidney transplants and organized them into four categories of six questions.
The system’s transplant surgeon answered each of the 24 questions individually. We then edited the questions to create four videos, each about a minute long, to post on YouTube and Facebook. Each question could also be used as a 10- to 15-second post on Twitter.
The Nutrition department at Crozer-Keystone Health System wanted to help educate the community about the value of healthy eating. To help achieve that goal, I worked with one of the dietitians there to create a series of videos that presented recipes for healthy foods and information about healthy eating. Here are some of those videos: